At Fluid Lines Interiors, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you visit our website (fluidlines.ae), interact with our services, or engage with our marketing activities, including Meta Ads and WhatsApp communications. As a UAE-based fitout and interior design company operating in Dubai, we comply with the UAE Federal Decree-Law No. 45/2021 on the Protection of Personal Data and other applicable regulations.
1. Information We Collect
We may collect the following types of information:
- Personal Information: When you contact us, request a quote, or engage with our services, we may collect your name, email address, phone number, company name, and project details.
- Website Usage Data: We collect data about your interactions with our website, such as IP address, browser type, device information, pages visited, and time spent on the site, using cookies and similar technologies.
- Marketing Interactions: When you engage with our Meta Ads (on Facebook, Instagram, or other Meta platforms) or WhatsApp marketing campaigns, we may collect data on your ad interactions, preferences, and responses to messages.
- Third-Party Data: We may receive data from third-party platforms (e.g., Meta, WhatsApp Business API) about your engagement with our ads or messages, subject to their privacy policies.
2. How We Use Your Information
We use your information to:
- Provide and improve our interior design and fitout services, including responding to inquiries and delivering project proposals.
- Personalize your experience on our website and tailor content to your interests.
- Conduct marketing activities, such as sending promotional emails, WhatsApp messages, or targeted Meta Ads, with your consent where required.
- Analyze website performance and user behavior to enhance our digital platforms.
- Comply with legal obligations, such as UAE data protection laws, and respond to legal requests.
3. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to enhance functionality and track user behavior. Specifically:
- Essential Cookies: Enable core website functions, such as navigation and form submissions.
- Analytics Cookies: Help us understand how visitors use our site, using tools like Google Analytics.
- Advertising Cookies: Support our Meta Ads campaigns by tracking ad performance and user interactions, in compliance with Meta’s policies.
You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality. For Meta Ads, you can adjust ad preferences in your Meta account settings.
4. Meta Ads and WhatsApp Marketing
We use Meta Ads and WhatsApp for marketing purposes:
- Meta Ads: We leverage Meta’s advertising platform to deliver targeted ads on Facebook, Instagram, and other Meta services. The Meta Pixel on our website collects data on your interactions (e.g., page views, clicks) to optimize ad campaigns, subject to Meta’s privacy policies and UAE regulations. Due to potential data-sharing restrictions, we ensure compliance with Meta’s Business Tools Terms and limit sensitive data collection.
- WhatsApp Marketing: We use the WhatsApp Business API to send promotional messages, project updates, and appointment reminders. By engaging with our WhatsApp number (+971 52 698 3200), you consent to receive these communications. You can opt out at any time by replying “STOP” or contacting us.
5. Sharing Your Information
We may share your information with:
- Service Providers: Trusted third parties (e.g., Meta, WhatsApp, Google Analytics, CRM platforms) that assist with website operations, marketing, and analytics, under strict confidentiality agreements.
- Business Partners: Suppliers or contractors involved in your project, only with your consent or as necessary to fulfill our services.
- Legal Authorities: When required by UAE law, court orders, or to protect our rights and safety.
We do not sell, rent, or share your personal information with third parties for their marketing purposes without your explicit consent.
6. Data Storage and Security
Your data is stored on secure servers in compliance with UAE data protection standards. We implement industry-standard measures, such as encryption and access controls, to protect your information. However, no system is completely secure, and we cannot guarantee absolute security.
7. International Data Transfers
As a Dubai-based company, we primarily process data within the UAE. If data is transferred internationally (e.g., to Meta’s servers in the US), we ensure compliance with UAE data protection laws and applicable international frameworks, using safeguards like contractual agreements.
8. Your Rights
Under UAE Federal Decree-Law No. 45/2021, you have the right to:
- Access your personal data we hold.
- Request correction of inaccurate data.
- Request deletion of your data, subject to legal obligations.
- Object to or restrict data processing, including marketing communications.
- Withdraw consent for data processing at any time.
To exercise these rights, contact us at contact@fluidlines.ae. We will respond within 30 days, as per UAE regulations. A small fee may apply for certain requests.
9. Third-Party Links
Our website may contain links to third-party sites (e.g., Meta, WhatsApp, supplier websites). We are not responsible for their privacy practices. Please review their privacy policies before sharing information.
10. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with the revision date. Continued use of our website or services after changes indicates your acceptance of the updated terms.
11. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us:
Fluid Lines Interiors
International City, Russia Cluster V-09, S-07, Dubai, UAE
Email: contact@fluidlines.ae
Phone/WhatsApp: +971 52 698 3200
Last Updated: May 19, 2025